San Francisco State

Branding Projects

I was very honored to work with San Francisco State University's Residential Life Department to create a cohesive brand for such a phenomenal program.


The logotype is two keys that not only fit together, mirroring the support the program has for its residents, but layer to create the SFSU mascot, a Gator. Using the campus branding guide, the colors reflect the program's role in a larger campus wide effort to help students.


I also designed presentations and advertisements for SFSU Res Life activities that needed to be visually engaging enough that students would look up from their cellphones and other distractions. The branding centered on being playful, friendly, and supportive.


Tools: Adobe Illustrator, Microsoft Powerpoint